The "Magic Bullet"
The other day, I stumbled upon a group discussion where someone had asked: “How do you find new clients?
Networking? LinkedIn? Facebook? Trade Shows? Magazine articles? Public Speaking? Writing books? I have tried all of these things. There appears to be no "magic silver bullet.'"
I thought maybe this was some clever marketing tactic that someone was using to lure people to read their content. Nope. Just someone looking for the easy road.
Guess what! There is no easy road! Marketing is hard work and anyone who tells you otherwise is lying!