Dial Up your Personality: with copywriting expert Kate Bonycastle

Do you ever struggle when it comes to putting words to paper? For more than 15 years, Kate Bonnycastle has been taking the agony out of business writing -- for the writer and the reader. Ad copy, web copy, sales copy, conversion copy & content. Her fave clients are already good writers who want to dial it up, so they can reach more people and make the world kinder, more inclusive and purpose-driven.

In this episode of the Art of Online Marketing Kate and I discuss:

- Why you need to start with the end in mind;

- Differentiating between WHAT you want to say and HOW you want to say it;

- Infusing your personality into your copy;

- Why a school teacher isn’t the best person to review your copy.

To learn more about Kate visit: http://katebcastle.ca

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