IGTV: How it works and where it fits in the Instagram Landscape

Have you heard of IGTV?

If you’ve logged into Instagram recently, you will probably have noticed some new buttons and notifications. A big orange tv button next to where you get your DMs and orange notifications telling you so-and-so just posted a video to IGTV.

IGTV, which is short for Instagram Television, was released to all Instagram users last week. In this new feature, users can upload longer form videos (between 15 seconds and 10 minutes) to the platform.

In this video I'll explain how the platform works and where it fits into the bigger IG landscape!

Watch it HERE




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