Lacking Social Media Inspiration? Here’s what to do.

This topic is inspired by my own experience. Over the last few weeks, I’ve not been feeling motivated to prep for my videos, come up with content, and do all the other things that come along with that.

It’s summer and I just wanna relax, go outside, and do all those things, but there is work to be done. Luckily, for you, I’ve experienced this before so I’m going to share with you what to do when you feel uninspired by social media.

What should you do when you are lacking social media inspiration?

Make sure you’re not procrastinating.

Assess the situation. There have been plenty of times when I just “don’t feel like doing my live show”. Some of those times it’s because I am just being lazy or procrastinating.

In this case what happens is I put off planning the show until the last minute. Wake up on Tuesday, I still have planning to do, and I think “do I really need to go live”?

This never happens if I’ve planned my show in advance. Something that I usually do, but for some reason I’ve let it slide this summer, which is making me have these thoughts more and more often. I really do need to get back to planning them properly, which will make everything flow much better.

So, if you are in a situation where you are procrastinating on prepping your content, not planning in advance, wondering if you “need” to do this, my advice for you is to block off a couple of hours to write out a really brief outline of what your next few shows will be. The topic and 3 main points. That will make getting them done so much easier and you won’t be grasping for inspiration the morning before.

Take a break

If you’ve been procrastinating a LOT and letting things slide more than you should, this might be a sign that you need a break.

Look, even if you enjoy something and love doing it, it doesn’t mean that you won’t get tired of it and need a break.

There seems to be a myth out there that if you love something or doing something you’ll never want or need a break. Create a business you don’t need a vacation from. That’s garbage. We need a break from everything once in awhile, even if we love it.

I love doing this live show for you. But every once in awhile I take a break. I have some travel coming up next week. I am going to Dallas for Video Marketing World! I am taking that opportunity to take a little break, so I can come back refreshed and excited.

Strategically plan a break. Don’t just not post for an undetermined amount of time, because that could lead to never posting again. Choose a start and end date, announce that you are taking a break (so that your loyal followers don’t worry) and do it without feeling guilty!

Talk to your customers

What I find can happen, this time of year especially, is that we lose touch with our purpose and what our audience needs.

I know for me, I am spending less time having 1:1 conversations with my customers and potential customers, because everyone is out on vacation. This means that I only have my own brain to rely on to come up with ideas, and sometimes it’s trying too hard, or not hard enough, and the ideas I come up with aren’t very good. I always find that I get the best inspiration for content and video ideas when I am talking to entrepreneurs, the ones I am trying to help. I get a reminder of their challenges and what they are trying to accomplish.

Make an ongoing list. I know I’ve probably said this before, but having a list of topics and content ideas can really save you and keep you from having to rely on your own brain to know what content to create.

The best times to add to that list for me are when I do a speaking gig, strategy sessions, client training, really anything that involves being asked questions from the types of people that you work with. Keeping that list and continually adding to it will help create content that your audience wants and needs!

This means that if everyone is camping, you can refer back to it!


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