Where to begin with social media marketing

Let's go back to basics. While some of my clients are already doing some great things on social media and are looking for ways to optimize and improve, some are just starting out with social media.

In this week's episode of the Art of Online Marketing, I share with you where to focus your energy when you are just getting started with social media marketing!

Choose your platform

Which social media site should I use? This is a common question, and of course like many social media related questions the answer is “it depends”.

What does it depend on? There are 3 important factors to consider: Your audience, you, and your content format.

Where is your audience currently hanging out? If you’re like most of the entrepreneurs I know the answer is probably: 🤷

Well, here are a few tips to guide you:

There are 2 billion + Facebook users

There are 1 billion + Instagram users

There are 600 million + LinkedIn users

But wait, there’s more!

When we think about who’s on Facebook these days, we can generally say everyone who is millennial age and older

Instagram is a younger generation, but not as much as some sources would lead you to believe. Your grandmother is not on there, but there are certainly lots of boomers and gen Xers there.

As for LinkedIn – it’s full of entrepreneurs and professionals. While there are less people, it’s a more qualified audience, so that’s certainly something to keep in mind.

This info can give you some guidance, but clearly, it’s a bit murky. You also need to decide which platform you like using and will continue to use consistently. Hate Facebook? Well then don’t choose it as your platform. There is a reason why I hardly ever post to twitter. Posting consistently is hard enough, no need to add extra barriers

You’ll also want to think about what type of content you want to create. Want to create long form videos? Well Instagram probably isn’t your best bet. But if you have a lot of visual content, then Instagram can be a great place!

Share your expertise

What do I say? I find the easiest place to begin when it comes to creating content is by sharing things you know. And for most of you watching this, you are an expert in something, that’s why you do it. Share that expertise with your audience.

You don’t need to check every box off at once, you just need to get into the habit of posting, and you can add layers after.

What question are you asked most often regarding your expertise? That is a great place to start with content. What is a myth in your industry – talk about that. What is the one thing that your audience needs to know? Those questions can start getting the ball rolling for you when it comes to creating valuable content for your audience.

Embrace your imperfections

Lastly, embrace your imperfections.

The biggest thing that holds entrepreneurs back from getting visible on social media is their own minds. They let their hang-ups and the way they see themselves prevent them from ever publishing content.

They believe that they don’t write well enough or aren’t good on video, or that their content isn’t original enough or unique enough. And they let this get in their way.

You need to get started with some of these things before you can improve, so there is that to a certain extent. I can tell you that when I first started with social media, I sucked! The only way to get good is to get started.

Don’t worry if you “feel like” or think that the content has been covered before. It will be unique because it’s in your voice and from your perspective.

People can better relate to you if you are a real human. If it was perfect, then nobody would watch because they’d be bored.

Let your personality shine, and if something goes wrong or you feel like something can be improved, you’ll know for next time!


Want to learn more about using LinkedIn to grow your business? Grab your free copy of Grow Your Business with LinkedIn: A Guide for Entrepreneurs.

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